A common aspect of managing a jewelry store is educating clients on each jewelry piece. Consumers are more inquisitive and like to know what they are buying. One question they will often as jewelers is the differences between synthetic gemstones vs natural gemstones. Are synthetic gemstones as real as the real thing? How does this […]
Amazon, Warby Parker and Casper all disrupted their industries through ecommerce. Something else they have in common? They they have all opened up physical locations in recent years. Online brands are trying to bridge the gap between ecommerce and in-store retail experiences. Forbes predicts traditionally online brands will open 850 brick and mortar stores over […]
Luxury goods sales are growing three times faster online than in physical stores according to a Euromonitor International global trend report. It is no secret that online sales are comprising larger percentages of overall jewelry sales every year. Still, retail remains strong. Even online powerhouse Blue Nile has opened six retail locations, hoping to bring […]
78% of holiday shoppers researched online before visiting a store. Customers are doing more online research than ever which means your brand needs to be well positioned in the search results, and offer helpful information.
